Anytime fitness target market. The global health club industry generated $87.
Anytime fitness target market Through market research and analysis, you’re looking to find out how, when, and where your customer wants to communicate Runyon revolutionized the fitness industry in 2002, when he and David Mortensen co-founded Anytime Fitness. This blog delves into the most effective marketing techniques for gyms, with a focus on Jun 7, 2023 · Get insights into Anytime Fitness's demand and capacity management. To mitigate this threat, Anytime Fitness can conduct regular market research and monitor industry trends. Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts. Oct 16, 2014 · The Biggest Business in Fitness Is Now in the Philippines With over 2,600 gyms in 20 countries, Anytime Fitness is the world’s fastest-growing fitness club chain and the largest co-ed fitness network in the world. The global health club industry generated $87. 09 billion by 2030. Its affordability and welcoming environment also appeal to first-time gym-goers and casual exercisers. This expansion can broaden their customer base and increase revenue. The global Sep 27, 2024 · Rainier Partners and subsidiary Omega Fitness have acquired 21 Anytime Fitness gyms in Wisconsin from MDS Fitness, the groups announced. Are you an entrepreneur or business owner interested in tapping into the thriving fitness industry? Understanding gym target markets is crucial for success as the demand for fitness grows. The After selecting our target market which are Secondary School Students and their parents, we analysed their characteristics in order to better focus our new service concept upon them to create a better competitive appeal over Anytime Fitness’s competitors. Apr 24, 2025 · Health and fitness clubs across the globe are reshaping lifestyles, offering spaces where wellness, motivation, and modern living intersect. Apr 3, 2024 · Just over a month after announcing their intent to combine, Orangetheory Fitness and Self Esteem Brands, owner of Anytime Fitness, completed what the companies described as a “merger of equals. The fitness hub will offer customised beginner programs, fully supervised gyms, super-free weightlifting equipment, fitness trainers, morpho, and indoor pools. Today, with more than 5,000 franchise locations on all seven continents—more than half outside the U. The fitness industry target market is interested in cardiovascular exercises and weight training, seeking ways to increase endurance and strength. Discover key insights and growth trends in the UK Health and Fitness Clubs Market Report 2025, covering market size, trends, and leading industry players. Stay up to date with industry developments, embrace innovation, and evolve your offerings to meet the changing demands and preferences of your target market. This demographic includes young professionals, parents, and seniors seeking convenient fitness solutions. Jun 19, 2023 · Discover the target market for fitness gyms. Join the vibrant community of fitness enthusiasts and passionate professionals at Anytime Fitness. Plus, it’s regularly updated with new data, so it’s always the most comprehensive and up-to-date market research available. To effectively tap into this market, businesses must first understand the unique needs and preferences of their target audience. Sep 11, 2025 · Who Is The Target Market For Anytime Fitness? Anytime Fitness targets 18-45-year-olds interested in health and fitness, focusing on a broad audience within a growing sector. Feb 14, 2025 · Working with a franchise consultant can help you navigate the selection process and find the right fit for your market. Aug 27, 2025 · China's fitness industry: from a niche western import to mainstream with rapid expansion, tech integration, and a focus on wellness. Gym marketing is any action that you do to promote and sell your services. Having a strong health and fitness marketing strategy is key to growing your member base and retaining members. Planet Fitness, 24 Hour Fitness, Anytime Fitness, Gold's Gym and Life Time Fitness are the major companies operating in this market. Understanding your audience helps in creating personalized fitness programs Startup Costs While the costs associated with opening an Anytime Fitness gym are typically lower than other concepts, we want to be upfront with you about what it takes to get your gym open. With the right data and analytics, you can identify and segment your target market to better understand consumer behavior and tailor your marketing strategies. Jan 16, 2023 · What is Anytime Fitness target market? We targeted a broad audience focusing on male and females aged 18-45 who are interested in fitness and strength training and are within 3 miles of the gym. Jun 1, 2021 · Rather than providing free routines online, Anytime Fitness sees this as an opportunity to have their staff make this market lucrative, which would be a very open target market nowadays. com The strategy After understanding our client’s pain points and auditing their marketing efforts, we came up with the following action plan. With consumers increasingly turning to digital platforms for health and wellness inspiration, a robust online marketing strategy is essential for attracting new members and retaining your existing clientele. The brand grew into a category leader with more than 2,600 clubs, driven by disciplined marketing and tight unit economics. To stay competitive, Anytime Fitness needed to find new and innovative ways to generate leads and convert them into members. Explore the top Planet Fitness competitors and alternatives in 2025 – your guide to choosing the best fitness club for your lifestyle. Aug 8, 2023 · Identify your gym's internal strengths and weaknesses, capitalize on opportunities like health trends and digital fitness, and stay ahead of threats. These competitors offer similar services and target similar customer segments, pushing Planet Fitness to continuously innovate and differentiate itself in the market. Gender - women; Age -18-35 years; Education - College educated High Explore the dynamic landscape of the fitness industry with our in-depth analysis of key trends and statistics. 3 billion in 2024. Download on Desklib today! Our History Anytime Fitness began in Minnesota in 2002. The target audience for Anytime Fitness primarily consists of health-conscious individuals aged 18-50. There are many categories, but the ones that are most popular are weight loss, social, bodybuilding, elite athletes, and sports. It would help the company to differentiate its fitness centers from the competitors, and attract new types of customers. Who are the biggest competitors for Anytime Fitness? Obviously other fitness clubs, community centers, hospital wellness facilities, and YMCAs are direct competitors. Mar 1, 2024 · In one of the biggest fitness franchise consolidations of the last decade, Orangetheory Fitness and Self Esteem Brands, owner of Anytime Fitness, are set to combine forces. The facilities are open 2 4 / 7 and the members have keys to the facility so they can come in anytime they want. docx from MKT 30015 at Swinburne University of Technology . An increasing number of Baby Boomers are driving gym memberships as an Jul 10, 2023 · A target market is a specified group of consumers likely to support your business. Feb 16, 2018 · Kristen Pechacek, Senior Manager of Digital Strategy at Anytime Fitness, will talk through best practices on how to better target and engage the community around each location from both a corporate and individual franchise perspective. Includes revenue, growth areas, clubs & boutique segments. in more than 30 countries—Anytime Fitness is the #1 fitness franchise in the world. Feb 6, 2020 · News Anytime Fitness names Ohio as next target market The international fitness franchisor has plans to strengthen its position in The Buckeye State by Kieran M Feb 06, 2020 From personalized fitness plans, expert coaches, and access to more gym locations than anyone else. The first in the market to offer 24/7 access, 24 Hour offers the gambit of fitness classes and a range of clubs covering high-end offerings to just the basics. Sep 13, 2024 · Learn about the best 10 gym franchises in 2026. I recently sat down with May 19, 2023 · A comprehensive study of the 18- to 29-year-old target market conducted by Anytime Fitness was used to inform the campaign messaging. dollars. Find an Anytime Fitness gym near you. However, this would be a simplification of the various consumer segments and their needs. It is crucial to stay attuned to these changes and adapt accordingly to remain relevant and meet the needs of their target audience. Mar 8, 2024 · Consumer preferences in the fitness industry are constantly evolving, posing a challenge for Anytime Fitness. From busy parents to busy executives and from athletes to bodybuilders – there is a fitness center, a gym, or a health club for everyone. In this article, we reveal the best fitness marketing strategies. Mar 8, 2024 · Expanding target market: Anytime Fitness can target new demographics, such as seniors, by offering specialized programs and services tailored to their needs. Careers at Anytime Fitness. Dec 28, 2024 · The Planet Fitness SWOT analysis is vital for understanding the dynamics of one of the largest and fastest-growing fitness franchises in the United States. Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands, has shared key Q3 2023 results for Anytime Fitness. 1% annually and is currently estimated Feb 6, 2020 · The international fitness franchisor has plans to strengthen its position in The Buckeye State. Many aspiring gym owners are interested in finding out how much money an Anytime Fitness may make because it is one of the most well-known fitness businesses. Nov 2, 2025 · This analysis informs Anytime Fitness’s international strategy, ensuring that it capitalizes on global opportunities while mitigating risks associated with international market entry. Find past papers and solutions on Desklib! Jan 15, 2024 · While Planet Fitness has experienced significant growth, it faces competition from other fitness chains such as Anytime Fitness, Crunch Fitness, and LA Fitness. 45 billion U. Market Size: Australia Fitness Service Market has witnessed strong growth owing to increasing proportion of unhealthy population, rise in health consciousness among the adults, growth of household disposable income, changing lifestyle and fashion trends, innovative marketing strategies being implemented by major fitness centers in the country, higher demand for fitness services by women and The report titled "Philippines Fitness Service Market Outlook to 2023 - By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon, Visayas, and Mindanao) and by Gender" covers market size by organized and unorganized fitness service providers along with market segmentation by revenue stream Aug 26, 2025 · Anytime Fitness is the world’s fastest-growing fitness club, according to the International Health, Racquet and Sportsclub Association. It examines Anytime Fitness's business history, products and/or services, present fitness market, competition, marketing plan, as well as management and its business resources. Check out the latest trends and statistics. Our target segments were looking for real health and fitness progress, financially accessible options, a supportive community, and less unrealistic industry standards of perfection. May 9, 2017 · Anytime Fitness is a business founded in 2002 that has more than 3,200 locations all over the globe. The US fitness market is growing at 6. Worldwide, Anytime Fitness has nearly 2, 000, 000 members and an extremely diverse collection of individuals. Dec 6, 2024 · The Fitness And Recreational Sports Centers Market is expected to reach USD 271. The total investment ranges between $78,012 and $521,437 depending on the size Aug 4, 2019 · Anytime Fitness are dedicated to helping the members succeed as they offer 24/7 gyms but they also give you access to wherever you go. This enables you to foster a sense of belonging among the target audience and motivates them to start their fitness journey in your gym. In today’s fast-paced society, where health and well-being take center stage, finding the right gym target markets is essential for business success. This way they can work out at their convenience regardless of their work or personal schedules. Market Overview The United States Health and Fitness Club market is a dynamic and thriving industry that caters to the growing demand for health and wellness services in the country. ABC Financial To make an general enquiry regarding payments or billing – freecall: 1-888-827-9262 or email: customercare@abcfitness. Use the PitchBook Platform to explore the full profile. And that number is growing. Cheese’s parent company is taking the helm of a global fitness brand with Minnesota roots. com Mar 8, 2024 · Understanding the target market is essential for the success of any business, including Anytime Fitness. Mar 10, 2025 · The Planet Fitness Business Model has revolutionized the fitness industry by offering an affordable, high-value gym experience to the masses. No previous franchise experience is necessary. Each franchise is run by different management, but in general, people tend to be happy with the staff at Anytime. The Market The target population is Australian citizens and foreigners within Australia. in 2024, and unlock insights that could reshape your understanding of the fitness industry. Who is Anytime Fitness target market? Sep 23, 2025 · A potential investor must evaluate which fitness franchise brand to choose based on their style and financial capabilities. The target market for fitness products includes not just those who want to improve their health but also those who want to look and perform better and recover from an injury. Jul 10, 2023 · The complete list of 2,349 Anytime Fitness locations, along with geocoded addresses, phone numbers, and open hours, is available for download as an Excel file from our data store. See full list on amplifyxl. Get key insights into their unique offerings, eligibility criteria, target markets, and success factors Feb 29, 2024 · The name for the new business has not yet been revealed. Announced February 29 and described by the companies as a merger of equals, the two plan to form a new company following an all-stock transaction. Oct 1, 2025 · In 2017, Anytime Fitness generated revenues of 1. We will examine Anytime Fitness’ profitability in more detail and address some related queries in this article. For 24-hour access to equipment and a great class schedule, Anytime Fitness is definitely worth it! However, the Mar 11, 2025 · Gym, health & fitness club industry revenue in the United States 2010-2024 Revenue of the fitness, health and gym club industry in the United States from 2010 to 2024 (in billion U. target income is from $30,0 00 – $80,000 Occupation Anytime fitness aims for all members to “get to a healthy place”. Our co-founders, Chuck Runyon and Dave Mortensen, recognized an opportunity to provide consumers with a clean, quality workout experience in a convenient, 24-hour gym setting. Though they had their doubters, the years since have seen Anytime Fitness grow to over 4,800 gyms in 38 countries serving more than 4,000,000 members. Oct 1, 2021 · View Anytime Fitness Target Market. While they are one of the most well-known gyms, there was stiff competition from other fitness studios in the area, and they needed a way to stand out and attract new members. The Minnesota-based company operated 3, 861 clubs in 2017. They don’t target a small niche within the market, which means that Anytime Fitness franchise gyms benefit from a large target audience within a growing sector. Considering Your Goals and TARGET MARKET Anytime Fitness mainly targets everyday Australians who value convenience, affordability, and flexibility, making fitness fit into their schedule—not the other way around. Members enjoy 24/7 access to thousands of convenient and inviting fitness center locations worldwide. An engineer by training, Leverton comes to the combined company after Review the Anytime Fitness franchise requirements and see if you’ve got what it takes to become a Franchise Owner. As implied by the word “fitness” there is a generalization that consumers visit a fitness center to get fit. Fitness Market Segmentation based on: type of fitness product or service, price range, services, consumer lifestyle, motivation, frequency of use, and age. Anytime Fitness, is a company that has fitness facilities all over the U. Jun 15, 2023 · Get insights from this Any Time Fitness enterprise business plan, covering strategy, marketing, and financial projections. Jan 3, 2025 · Latest fitness market data & research insights including size, growth, segments, top operators & PDF research report. Anytime Fitness is a popular fitness chain with several locations across the country. Apr 21, 2025 · What is Anytime Fitness target market? 24 Hour Fitness is the largest privately held fitness chain. They are in pursuit of personalized experiences, innovative fitness programs, and environments that resonate with their lifestyle and aspirations. Nov 26, 2024 · Rainier Partners, a Seattle-based private equity firm that invests in lower middle-market services businesses, has identified 24/7 gym brand Anytime Fitness as a prime target for investment and expansion. The Canadian market for gyms and health and fitness clubs was around $4. The target market of Anytime Fitness is 18-45-year-olds who are interested in health and fitness training. Challenges include limited reach, motivating non-members, and differentiation from competitors. Anytime Fitness has over 1,800 fitness centers and seeks to increase brand awareness and engagement through social media. Anytime Fitness Marketing Strategy Outline and communicate the Marketing strategy for the business of Zest Leisure. Dominate your fitness journey now! This report provides a comprehensive analysis of the Health And Fitness Club market, covering key insights, market size and growth trends from 2023 to 2033, as well as an industry overview and regional breakdowns. In the midst Jul 26, 2023 · Interestingly, Anytime Fitness and Planet Fitness have so many similarities. One of the tougher aspects of a lead-generation marketing campaign is to properly qualify leads. This publication provides an extensive examination of the challenges of opening a fitness franchise and the operation process Jun 7, 2024 · Whether you manage a small boutique fitness studio, a large gym, or a specialized fitness center, implementing a robust set of marketing strategies is crucial for growth and retention. It is a great example of Marketing for Gyms. Jan 11, 2024 · Planet Fitness, a prominent player in the fitness industry, has carved a distinctive niche for itself through its innovative business model. They include free weights, treadmills, ellipticals, and stationary bikes. These centers often provide personalized training, flexible membership plans, and a broad range of services that cater to various fitness needs. 15% to reach USD 333. Aug 3, 2021 · Anytime Fitness Hub will offer customized beginner programs, fully supervised gyms, super-free weightlifting equipment, fitness trainers, morpho, and indoor pools. Unlike traditional gyms that focus on high membership Aug 5, 2025 · What is Anytime Fitness target market? We targeted a broad audience focusing on male and females aged 18-45 who are interested in fitness and strength training and are within 3 miles of the gym. The $10 entry price, the Judgement Free Zone positioning,… Nov 21, 2024 · The former CEO of Chuck E. Connecting these three elements is the key to a successful business. The combined portfolio of brands will include Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition. From segmentation to tailored marketing strategies, this comprehensive post offers insights to help gym owners reach and resonate with their ideal audience. Nov 10, 2025 · Market Share of Anytime Fitness's Largest Competitors A competitive analysis shows these companies are in the same general field as Anytime Fitness, even though they may not compete head-to-head. Despite being one of the world’s most ubiquitous fitness franchises, and recently becoming the first franchise to operate on all seven continents, Anytime Fitness isn’t quite finished when it comes to growth. By analyzing the demographics, needs, and preferences of their target market, Anytime Fitness can tailor their offerings to meet the specific demands of their customers. The document serves as the blueprint for branding, advertising, and promotional tactics based on business objectives, SWOT, target market research, competition analysis, resources, and financial assessments. Question: MARKET SEGMENTATION Specific company name - Anytime fitness You will use your specific company (Anytime fitness)to fully describe their key target market segment. In order to reach the appropriate target market you need to use targeted marketing, preceded by an analysis of the market and your fitness classes offer. Their demographic market consists of affluent, male, young adults who are between the ages of 18-28. 2 billion in revenue 2018. Discover strengths, weaknesses, and more. To start, many of the exercise equipment offered are similar. Still, I'm an Anytime Fitness member - despite it costing 400% more - because it's 5 minutes closer to my house. Oct 27, 2025 · Defining the target market for gyms and fitness studios involves creating a persona of your ideal customer and client for optimal targeting. Feb 20, 2021 · This franchise business plan dives deeper into the market analysis of the fitness industry. Their strategy involves using Twitter, Facebook, YouTube and their blog to engage followers Sep 3, 2024 · Capability Assessment of Competitor Organisations Fill in the following for at least two competitors Competitor 1 Competitor 2 Business Name Fitness First Anytime Fitness Target market List at least one factor that characterises the target market, with corresponding value E. These target markets are no longer confined to generic fitness offerings. May 13, 2024 · The UK remains the biggest European market for Anytime Fitness, with 50% of Europe’s total franchise sales in Q1 attributed to the UK. Target markets for gyms are crucial to success. 1. Approximately 66 per cent of Australians make a practice of working out and exercising regularly. Over 4,500 Anytime Fitness locations can be found globally, making it a well-known gym business. Jun 1, 2021 · Demographic Anytime Fitness is one of the most popular brands due to it being able to curate its marketing strategies and operations with the wants and needs of its target consumers. Franchisees pay a flat fee of $699 per month for 1-3 centers unlike most franchise systems where franchisees are charged a percentage of sales. What makes them even more similar is that they are both Jan 22, 2024 · Discover the innovative business model, strategic strengths and weaknesses, and competitive landscape of Life Time Group Holdings Inc. com Analytics and market share drilldown here Feb 19, 2024 · What is Anytime Fitness target market? We targeted a broad audience focusing on male and females aged 18-45 who are interested in fitness and strength training and are within 3 miles of the gym. Dec 31, 2024 · The Health And Fitness Club market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies Mar 24, 2022 · Anytime Fitness was founded in 2002 by Chuck Runyon, Dave Mortensen, and Jeff Klinger. Sep 19, 2025 · Health And Fitness Club Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030) The Health and Fitness Club Market Report is Segmented Into Service Type (Membership Fees, Personal Training & Instruction, Other Service Type), Business Model (Independent Clubs, Chained Clubs), End-User (Male, Female), and Geography (North America, Europe, Asia-Pacific, South America, Middle East Aug 20, 2022 · What is Anytime Fitness target market? We targeted a broad audience focusing on male and females aged 18-45 who are interested in fitness and strength training and are within 3 miles of the gym. Mar 11, 2024 · In the ever-evolving world of fitness, gyms face the challenge of standing out in a crowded market. The target market for fitness centers is a diverse group of people wanting to stay or be fit, look good, and feel their best. This study sought to understand the motivations and values of this group as well as their media consumption and communication preferences. S. As of 2025, the top five fastest-growing gym franchises are Anytime Fitness, Orangetheory Fitness, Planet Fitness, Snap Fitness and Gold’s Gym. The size of the global fitness and health club market Feb 10, 2025 · What is Fitness Marketing? The basis of fitness marketing is getting the right message to the right people at the right time. Our corporate team also creates brand awareness via ongoing print and online marketing endeavors throughout the year. This guide will explore the 50 best fitness marketing strategies designed to elevate your gym or fitness club in 2025. Feb 26, 2025 · Who is Anytime Fitness target market? We targeted a broad audience focusing on male and females aged 18-45 who are interested in fitness and strength training and are within 3 miles of the gym. There are several segments, but the most common are weight loss, social, bodybuilding, elite performers and sport. What Is a Fitness Marketing Plan? A fitness marketing plan is a document detailing an actionable strategy for execution. Nov 6, 2025 · Latest fitness industry statistics & market data plus PDF report. In order to meet the demands of customers, Anytime Fitness should hire certified and trained fitness professionals at its gym clubs. Health and fitness clubs, also known as gyms or fitness centers, provide a wide range of services aimed at promoting physical fitness, overall well-being, and a healthy lifestyle for their members. Jul 8, 2025 · Anytime Fitness’s vision for “one million healthier lives” guides their innovative marketing, retention strategies, and unwavering focus on empowering individuals through mind, body, and community. Jul 31, 2025 · Anytime Fitness franchise costs - initial investment and ongoing fees. Jul 7, 2025 · The features which describe the target market are, among others: age, fitness needs, particular demographic, income level. With awareness of personal health and fitness at an all-time high, it’s no surprise that 174 million fitness industry club memberships exist worldwide. Planet Fitness has turned a simple idea into a national habit since its founding in 1992, make fitness affordable and welcoming. THE MARKET The target population is Australian citizens and foreigners within Australia. Malaysia Fitness Service Market Segmentation By Market Structure: Organized fitness centers dominate the market due to their strong brand presence, structured programs, and advanced facilities. The two already share a backer in the form of private equity firm Roark Capital. Jul 3, 2023 · The first step in the process is to decide which fitness demographics your facility should target. ” Anytime Fitness Franchisor, LLC, doing business as Anytime Fitness, is an American franchise of 24 hour health and fitness clubs that is based in Woodbury, Minnesota, United States. In order to successfully achieve that, there are two Jul 14, 2025 · The latest health & fitness club market stats & research, covering gym industry revenue, size, growth, top chains, market share & more. Features of the Anytime Fitness Business Plan Template Pre-Written and Customizable Business Plan This business plan template is fully pre-written, streamlining the process and significantly reducing the time and effort required to kickstart your venture. Its 400+ clubs can be found in 17 states (as well as Asia as “California Fitness” clubs). How to start an AF franchise and how to make your business easier? Mar 7, 2024 · Unveiling LA Fitness through a comprehensive SWOT analysis. dollars) Up here in New England I hear and see a lot more about Planet Fitness than Anytime Fitness. By analyzing various demographic and psychographic factors, gym owners can tailor their services to meet the unique needs of different customer segments. 81 billion in 2025 and grow at a CAGR of 4. Identifying and successfully catering to the optimal target markets can be a game-changer for many gyms and fitness centers. " Jan 10, 2025 · The target market for Anytime Fitness includes busy professionals, students, and fitness enthusiasts seeking flexible, 24/7 gym access. Nov 27, 2023 · Stay Ahead of the Curve! Dive into over 30 pivotal fitness industry stats and facts with GymBird, offering key insights for 2024 to shape your strategic edge. So where do you start? anytimefitness. Blue MauMau/ Flickr Anytime Fitness is a reasonably priced gym with exceptional convenience and a pretty good selection of equipment and group fitness classes. The company does not need to have any employees on the premises most of the time, and the customers enjoy Oct 4, 2025 · This article focuses on the 7 best target markets for gyms and fitness centers, with millennials and Gen Zers being the largest demographic. This is because Anytime Fitness’ target market is the Generation Z, who tend to have other commitments, like Jul 14, 2023 · Personal trainer target market examples include fitness beginners seeking guidance, athletes aiming to enhance performance, seniors focusing on mobility and health, post-rehabilitation clients recovering from injuries, prenatal and postnatal women, bodybuilders, weight loss clients, corporate professionals combating sedentary lifestyles, and individuals with specific health conditions Welcome to your neighborhood 24 hour gym in Elko-New Market! Whether you're a beginner or a fitness regular, we'll help you get to a healthier place. To encompass 4 fitness sites - all aspects of Marketing with a focus on digital Facebook - Campaigns to include member acquisition, offers, event notification, The fitness industry is constantly evolving, with new trends and technologies emerging regularly. The target customers were people who were concerned about their fitness and had certain fitness goals. The fitness club industry is poised for significant growth in coming years. S. The report covers market revenue, growth, trends, opportunities, future outlook, and more for key fitness segments, from gym clubs and boutique studios to online training and equipment. g. Classifying the fitness industry target market is essential for developing tailored marketing strategies that resonate with various buyer Our gyms and coaches support you in a way no one else can with the best fitness and holistic help inside the gym – and out. Getting the Anytime Fitness name out in your community during this period is crucial, which is why we also offer a preferred digital marketing agency to assist you with your local digital marketing efforts. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has become synonymous with its unique approach to fitness, positioning itself as a "Judgement Free Zone. If you have questions about your billing and payment information, you can contact your club’s billing processor directly. Available at no cost to you, our financing department can help you identify and select products to help you Jan 18, 2024 · Stay up-to-date on the latest trends and statistics for Anytime Fitness, including membership data, revenue trends, and future predictions. Expert industry market research on the Gyms and Fitness Centres in Australia (2015-2030). The target market for Anytime Fitness is mainly targeted at 22-35 year olds as they are wanting to keep in shape as being fit is a current social trend. February’s opening of Anytime Fitness Brixton also broke the international pre-sales record, with the club opening with more members than any other previous Anytime Fitness facility outside of the US. How Much Does Anytime Discover the essential guide to identifying and connecting with the target market of gym. What Is the Target Market for Fitness Gyms?. Share and discuss your thoughts on the main target market for your brand Demographic Age: The fitness industry is vast and diverse, with a broad range of consumers seeking different products, services, and experiences. 4. Psychographi c Status Medium Status Values, AtÝtudes and li festyle Health conscious, fitness orientated and the general urge for self-. Opening an Anytime Fitness gym can be a rewarding and profitable venture. Information on valuation, funding, acquisitions, investors, and executives for Anytime Fitness. com is ranked #32 in the Nutrition Diets and Fitness category and #29580 globally in August 2025. Below you’ll find a table that outlines the range of costs you’re likely to encounter. We can help you evaluate your competition and explore the possibilities of adding an Anytime Fitness club within your market before you make any commitment. (1) You will profile each of the key market segments ( typically 2 or 3 market segments). Overview The fitness industry is growing at an incredible pace. Understanding Effective Market Segmentation for Fitness Centers Effective market segmentation plays a crucial role in targeted fitness marketing for fitness centers. Their goals are to improve customer relations, increase awareness, and boost loyalty. Find all Anytime Fitness locations by country and state. Ranked the world’s #1 franchise by Entrepreneur Magazine for 2014, Anytime Fitness has knocked franchise icons such as Subway, McDonalds and Pizza Hut off the top spot with its Jan 31, 2023 · Mr. If your target market mainly comprises senior citizens, you can plan special classes that suit them, like wellness sessions or aerobics. (Anytime Fitness, 2021) Being open 24/ 7, Anytime Fitness cater to all occupations. In this example of market segmentation for fitness centers the overall market is segmented into benefit segments. These clubs Jun 26, 2025 · Marketing your fitness studio is vast & it's hard to know where to focus. We’re here for you anytime, anywhere. By carefully evaluating these factors, you can choose a fitness franchise that aligns with your goals, budget, and target market, setting the stage for a successful venture in the fitness industry. Get the full anytimefitness. Whether you’re seeking a role at one of our independently owned and operated franchised gym locations or within our corporate office, we offer diverse opportunities to thrive and grow. Read about the demographics, psychographics, geographic location, and niche markets that drive gym-goers so you can learn how to choose a target market for your gym business. It allows for easy customization, enabling you to adapt the content to align with your distinct business model, target market, and financial With their deep knowledge of the needs of Anytime Fitness franchisees, they provides you a complete report on your chosen market, featuring demographic, competitive, and site analyses to help you select the best location. On top of that, users can find locker rooms, personal fitness programs, and nationwide membership coverage on both gym chains. This franchise business plan dives deeper into the market analysis of the fitness industry. What does a Anytime Fitness Franchise Cost? Turn your passion for fitness into profits and build healthy communities for your members as an Anytime Fitness franchise owner. hqjkbj nlplbbq fweb damep jdvgal qkqdkd ifhp hro cdqvym rdgwwwowy hlquzm xhomsn fveemfz lzhbj olidkvo